Toys with Roots is a company whose purpose was to create a destination platform for toys and things which intentionally and beautifully celebrate African children. We believe that our African children need to identify with as well as see themselves and their greatness in the songs they sing, books they read, toys they engage with and media they consume. It is through Play that they can best learn and form these important concepts about themselves and their world.

We assist parents to raise confident and self-loving children who appreciate their heritage by providing them with tools that affirm them during play.

The range includes dolls and other items which African children can identify with.